Frequently Asked Questions
Before investing in a business you will need many questions answered. Here at Big Frog, we want you to feel like you have the knowledge you need before you take the leap. Below, you’ll find the answers to the most commonly asked questions regarding buying a Big Frog Custom T-Shirt franchise.
Why should I buy a Big Frog franchise?
Big Frog is the only franchise of its kind in America. In our niche (retail Direct-to-Garment, known as DTG) we are the only chain or franchise. We appeal to a newly created marketplace (1-100 garments). We are the most fun business one can imagine. We have a strong history of success and wonderful validation from our franchise owners. Minimal employees and hours. High margins. Low capital investment. New technology. Green process. No receivables. We offer a high quality of life business and we emphasize giving back to the community. B-to-B as well as B-to-C. Low overhead and operating costs.
What is the total investment in a Big Frog? How does it break down? How much is paid to Big Frog directly?
The initial franchise fee to purchase a Big Frog franchise is $39,500. We require you to have about $50,000 of working capital on hand when you open your store. The store build-out, furniture, equipment, fixtures, inventory, and signage, plus the cost of attending training will run about another $100,000. A breakdown of the investment is provided in the Franchise Disclosure Document. Financing is available through the SBA as we are an approved franchise listed with the SBA Registry.
What does Big Frog’s Competition look like?
While Big Frog Franchisees face competition, we have several unique factors that provide healthy separation for the customers to choose us over any other provider. T-shirt makers are a highly-fragmented business. 90% of the DTG machines in the industry aren’t used regularly and are only a supplemental feature lying dormant most of the time in backrooms. Big Frog’s DTG printers are powerhouses, printing at a very high capacity day-in and day-out. Large screen printers cannot service customers looking for small orders and no set up fees. They also do not have the welcoming environment we provide to customers as they are typically more industrial in nature. When comparing Big Frog to local Mom and Pop shops or people working out of their garage, Big Frog far exceeds their capabilities with customer service, pricing and value. Online competitors do exist, but through the strong community ties you will build – our customers bring us their business for the Big Frog Experience. They have the trust that their products will be of a high quality because they personally chose them in the store and the confidence that we will print them exactly as designed at the local level.
What do I get for my investment?
Big Frog will introduce, teach, train and support you in operating your store; one that is unique in the franchise world. We help you with site selection, lease negotiation, design, layout and help equip your store. We train you in Tampa for a minimum of a week and at your store for four days. We provide on going support in a wide variety of ways, and we help you with marketing, recruitment and training of personnel. We will assist and advise you with the procurement of equipment and inventory and do so on an ongoing basis.
What else do I pay to Big Frog once I open my store?
You will pay us a monthly royalty of 6% of your sales, (with a minimum of $1,200/month, which doesn’t “kick in” until your 7th month of operation). Furthermore, we collect, on behalf of the franchisees, the sum of 1 1/2 % of your sales toward a “national marketing fund”. This money is spent on behalf of the franchise owners.
How long will it take me to get open? Will Big Frog help me find a good location?
If things go well, you could be open in as little as 60 days, or even less. More typical would be 90 days. We hold your hand every step of the way, including what to look for, and negotiations with the landlord. Our typical store is between 1000 and 1200 square feet, with about 2/3 of that space “out front” where the customers and graphic artists are located.
What other expenses do I have in order to operate a store?
Rent and associated expenses, employee costs, cost of goods including cost of t-shirts and manufacturing supplies like the garment dye (ink), marketing, royalties, and miscellaneous, such as the cost of accepting credit cards, utilities, and insurance. The amounts will vary from location to location.
What do I have to do in order to operate a Big Frog store successfully?
In a “normal” retail business, you might rely heavily on location of your store and advertising to get customers. With Big Frog, both of these methods are effective. Additionally, we have found that if our owners spend time in the community networking, and getting involved in community activities and events, the store can do even better. We will teach you how to do this if you are the sort of individual who enjoys this kind of interaction in the community. We also encourage search engine optimization and social media as effective methods of getting business.
How much money can I make by owning a Big Frog?
We are prohibited by law and common sense from predicting your results. (We do have certain sales figures for existing franchise stores in Item 19 of our Franchise Disclosure Document.) You will be invited to speak with as many of our franchisees as you wish to help you determine what your results might look like. Our franchisees are not barred from answering any questions, and we do not control what they tell you.
What is the future for Big Frog? Where do you want to be in 5 years?
Big Frog is developing this franchise to be the recognized leader in garment decorating and we want to add about two dozen stores per year in the United States. Our primary concern is to find high quality individuals to join us on this mission. We want to be the dominant player in the garment decorating industry in the country. As Big Frog continues to build a national name and brand, we will continue to bring more customer awareness and value to each and every franchise location, thereby increasing the value of every Big Frog franchise store. You couldn’t have picked a more perfect time to be look at becoming a Big Frog franchise owner.
What are the steps of investigating and opening a Big Frog?
There are six steps involved in the investigative process and finally to opening a Big Frog Custom T-Shirts franchise. Click here
for the list.