BIG FROG’S TOP 5 FRANCHISE MARKETING ACTIVITIES
1. Big Frog Experience
The Big Frog experience centers around delivering the highest level of customer service. As part of our top marketing activities, we train our franchise owners how to deliver the unique Big Frog Experience — a personalized and consultative retail experience — that has made us a cut above the rest.
2. Community Involvement
We celebrate being a locally owned and operated business, which is why local marketing is a critical part of the Big Frog Marketing puzzle. The most successful franchise owners are those who are passionate about being involved in their community. To support this effort, we introduced the “Big Frog Gives Back” program, where franchise owners may annually select a charity or organization they want to support and give a portion of their proceeds to a meaningful cause.
3. T-Shirt Giveaway Program
The Big Frog T-Shirt Giveaway Program helps raise brand awareness for our franchise stores. After all, who doesn’t love a free t-shirt? Aside from grassroots t-shirt giveaways, Big Frog also regularly runs corporate-hosted t-shirt giveaway and marketing campaigns to continue to build brand awareness for all franchise stores.
4. Digital Marketing
Big Frog fully grasps the value of digital marketing in today’s business world, which is why we’ve significantly invested in ensuring that our franchise owners have access to technology, ready-made resources & ongoing digital marketing support.
Franchise owners will have access to a wide range of marketing resources:
- Brand & Style Guide
- Comprehensive Marketing Manual
- 20-Month Marketing Planning Calendar
- ADA-Compliant & Mobile-Responsive Website & Dedicated Store Microsite
- Full Suite Library of Ready-Made Marketing Collateral, including Marketing Templates & Branding Videos
- Corporate-Hosted Marketing Campaigns & T-Shirt Giveaways
- Google Ads & Pay-Per-Click Advertising & Hands-On Support
- Monthly Social Media Pre-Designed Package
- Opt-In Service to Automatic Social Media Postings
- Opt-In Service to Twice-a-Month Email Marketing Blast
- Access to Big Frog’s Email Platform for Hands-On Email Marketing
- SEO Support & Local Directory Listings
- Public Relations & Media Exposure
- Access to Print-on-Demand Marketing Collateral on BIGFROGSTORE.COM
- Special Project & Ongoing Support with the In-House Marketing Team
5. Car Wrap Marketing
Car Wrap Marketing is a bold way to introduce customers to the Big Frog brand. It’s a visual, creative & fun way to attract a potential customer! We will provide guidance throughout the car wrap design process to ensure that you’ll have the marketing tools you need to locally promote your store.
Grand Opening – Let’s Do This Together!
To help you jump-start your grand opening, we help you create a comprehensive marketing pre-opening and grand opening plan. Part of the support we provide is to assist you in researching your local demographic and providing you with ready-to-use marketing collateral, from pre-designed Facebook & event banners to business cards, direct-mailers and email blast templates so that you can focus your time and energy on building your business, while we take care of the rest!