“Never underestimate the power of a t-shirt.”
That was Robyn Brewington’s reaction after her Southern Las Vegas store was flooded with orders in the wake of the mass shooting last October that left Vegas – and the rest of our nation – heartbroken. In the days after the tragedy, Robyn and her team worked around the clock to produce “Vegas Strong” t-shirts and give them away to members of the community. That idea spurred another, and they then began selling the shirts as a way to raise money for the victim’s fund. With a direct 50 percent match from Zappo’s, the store has raised over $30,000 for the cause to date.
“It’s been incredible, everybody wants to have one because I think they want to feel like they’re showing, on their person, how they feel about this,” she said in an interview for KTNV Las Vegas (you can see the full story here).
Rebuilding Communities Far and Wide
The Southern Las Vegas Big Frog store wasn’t the only location that believed in the power of a t-shirt in 2017. With serious natural disasters in northern California and Texas, many stores in those areas also rallied together to support and help rebuild their communities. In Mountain View, California, Big Frog collected clothes for those impacted by wildfires. In Texas, almost two dozen stores created and sold #TexasStrong t-shirts to raise money after Hurricane Harvey.
There’s no doubt that it’s been a difficult fall, with serious tragedy directly impacting many parts of the country (and taking a toll on us all). It’s these unfortunate moments that test our resolve – and make us even more reliant on the support of our family, friends and community.
From all of us, thank you for being a source of strength and hope in the communities you serve. We couldn’t be prouder to have you in the Big Frog family.