When a 4.8 magnitude earthquake jolted New York City on April 5th, Big Frog Custom T-Shirts & More owner Kerry Collins turned to the manager of his Big Frog U
pper West Side shop and said, “Design a shirt.” Barely before the ground stopped trembling, they started selling “I SURVIVED THE NYC EARTHQUAKE” t-shirts and the rest they say, is history.
Within 10 to 15 minutes of the earthquake shaking the Big Apple, the Big Frog Upper West Side shop was already selling their now famous t-shirt for $10. But how? That’s because each independently owned Big Frog franchise specializes in Direct-to-Garment (DTG), a clean and green apparel printing technology, and Direct-to-Film (DTF) printing. We offer free design help, no minimums, no art/setup fees, and fast turnaround. With a selection of services such as screen printing, embroidery, vinyl, and Ultra Print (heat press), Big Frog is a one-stop-shop for “un-frog-ettable” custom apparel for large corporations, small businesses, schools, non-profits, government, retail, and the community.
Within hours of the first t-shirt being printed, the lines were out the door and demand was at a frenzy. This social media post alone generated 8.1 million views and Kerry was interviewed by multiple media outlets.
To read more about how this ingenious Big Frog Custom T-Shirt & More franchisee used some creative local store marketing and social media to build sales and awareness, check out this FOX 5 NY story HERE.
Visit Big Frog Custom T-Shirt & More of The Upper West Side here. To purchase the original “I Survived the NYC Earthquake” t-shirt, click here.
